New York Summit 2017
November 1-2 | ArtBeam


The Front Row Pitch at #DFNYC

Be in The FROW!


Our live pitch competition, The FROW, showcases the latest startups on the scene, who are looking to change the face of fashion, retail and beauty.


The startups will pitch their tech live in front of fashion, retail and beauty brand stakeholders seated in The FROW, giving them the chance to get their tech discovered by global brands and top tech influencers.


In Partnership with







Think Shark Tank, think The Voice, think Pop Idol – The startups will pitch their innovative tech during The FROW heats, but only 4 will make it to the mainstage final. Each startup will then have to impress the FROW judges and the Decoded Fashion audience. Who will be crowned the 2017 FROW winner? 


“The FROW is super valuable for startups because you get instant feedback on your idea from people who have been in the industry for a long time.”

Rian Buckley, CEO & Co-founder, Fitcode




Last year’s Judges included inspirational and leading fashion, retail and tech brands as well as top investors.

Our superstar judging lineup already includes:

  • Nilofer Vahora, VP, Licensing & Product Innovation, Rebecca Minkoff
  • Scott Lux, VP Digital and Ecommerce, John Varvatos
  • Ian Dewar, Director of Customer Lifecycle & Analytics, The North Face
  • Jennifer Limotte, Product, Technology, Innovation Consultant, Macy’s
  • Marcie Cheung, Associate Director of Fashion, Jet.coM
  • Andrea Contri, Head of Tech Offer & Match Making – Enterprise Innovation, Intesa Sanpaolo
  • Vincenzo Antonetti, Head of International HUB Network Office – Innovation Center, Intesa Sanpaolo
  • Antonio Vincenzo, Head of International HUB Network Office – Innovation Center, Intesa Sanpaol
  • Kristen Naiman, Senior Vice President Brand Creative, kate spade new york 
  • Brette Allen, Luxury Brands Lead, Google
  • Tom Goodwin, EVP, Zenith


The Startups


Here are our bright startups pitching their tech in The FROW and looking to change the face of fashion, retail and beauty.


Trendalytics is a big data platform that helps fashion and beauty companies surface what consumers want today and tomorrow. By decoding and enriching retail industry data, Trendalytics helps clients like Revolve, Saks and Theory understand the connection between social buzz, online product searches and millions of e-commerce SKU’s.  Brandheroes is digitalising word-of-mouth marketing on a global scale, by activating local micro influencers as brand ambassadors. 



SailPlay Inc is a customer loyalty and rewards platform that incorporates marketing automation and gamification features to create a completely unique customer experience. Businesses around the world have placed their trust on us to help transform their loyalty and rewards program to help increase customer engagement and acquire new customers.
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NearIT creates mobile experiences that bridge the online and offline worlds between users and brands. Our contextual mobile engagement platform allows our clients to send personalized content to their users at the best moment based on their geolocation and profile, all while generating new data for analysis. Our software was deliberately made easy to use, scalable and open for third-party integrations to offer a world of possibilities for custom use. As a first mover in the use of artificial intelligence for predictive monitoring of emerging consumer trends, iCoolhunt brings a fully-fledged scientific approach to a traditionally opinion-led industry. The company developed Nextatlas, a unique data platform leveraging proprietary algorithms and AI methodologies to detect new trends likely to become mainstream. E-commerce platform selling high quality customizable classic men’s shoes 100% handmade in Italy. 




Since 1999, Fashionphile has been the leading brand for preowned luxury handbags and accessories online. They offer the largest selection of vintage, rare, and limited edition handbags from the most coveted designers. Fashionphile has developed sophisticated technology using computer vision and AI to identify, price and authenticate luxury goods.



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