New York Summit 2016
237 Park Avenue, November 1-2

The Front Row Pitch at #DFNYC

Be in The FROW!


The Front Row Pitch launches at Decoded Fashion New York this fall in partnership with Simon Venture Group.


The FROW will showcase the latest startups on the scene, who are looking to change the face of fashion, retail and beauty.


The startups will pitch their tech live in front of fashion, retail and beauty brand stakeholders seated in The FROW, giving them the chance to get their tech discovered by global brands and top tech influencers.


Presented by:







Think Shark Tank, think The Voice, think Pop Idol – The startups will demo and pitch their tech solution LIVE in front of 4 rockstar Judges, as well as part of the Decoded Fashion audience.


  • Inspirational and leading fashion, retail, tech brands and investors will be seated in The FROW as our Judges
  • Participants have 5 all important minutes to pitch their tech solution to our esteemed Judges
  • Armed with Yes & No paddles, the Judges will provide quick-fire candid feedback to push the startups to the next level
  • The FROW will take place in the networking breaks, so you can get in on the action & catch all the live pitches

The Judges


Our Judges include inspirational and leading fashion, retail and tech brands as well as top investors.


Across the two days, they will be seated in The FROW, providing quick-fire candid feedback to the pitching startups.


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Dana Randall Sr.

Director Global Innovation


Scott Lux

Vice President of Digital
& Ecommerce

John Varvatos

Carla Dunham

VP Marketing


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Burak Cakmak

Dean, School of Fashion

Parsons School of Design

Lisa Green

Head of Industry Fashion
& Luxury Brands


J. Skyler Fernandes

Managing Director

Simon Venture Group (SVG)

ellie-wheeler-copy nilofer-copy LARA
Ellie Wheeler



Nilofer Vahora

Vice President, Licensing
& Product Innovation

Rebecca Minkoff

Lara Gilchrist

Tech Communications




We have a few remaining spaces left for the brightest startups to take part!


Think you can handle it? Apply HERE


The Startups


Here are our bright startups pitching their tech in The FROW and looking to change the face of fashion, retail and beauty.


Wide Eyes Technologies is a visual search company dedicated to fashion. Our disruptive tech automatically detects complete outfits and specific items from images or video and shows similar items to customers in real time- increasing conversion, AOV, and engagement. VRex aims to disrupt the fashion industry, by establishing VR commerce. EyeFitU offers consumers a new way to discover fashion. Focus on style and forget about sizing. Shop across all the brands and online stores in one place, always in your size.
Perfitly is a visualization solution that revolutionizes how people shop for clothing online. Perfitly helps consumers find the perfect fit for their personal style by letting them virtually try-on clothes before they buy. is the premier personal style app that gives users access to their friends’ closets and allows them to loan and borrow clothes while also discovering the value that’s already hanging in their own wardrobe. Sur3D merges fun modelling tools and 3D printing technology to empower anyone to be the creator of their own fashion accessories, live in store or online.
Fitcode is a fashion data company that enhances the shopping experience by focusing on fit, not size. By women and for women, Fitcode is redefining the shopping experience by fixing the disconnect between real women and less-than-real product images. Return Logic provides the smartest and simplest returns prevention platform. Analytics for the modern retailer. REIFY is the first Augmented Reality (AR) platform that develops AR marketing tools and mobile applications for companies and brands across fashion, retail, art, media & entertainment. We are your AR experts in storytelling and commerce.
Appalatch-logo-Black-2.png is the internets first fashion search engine that works as a personal shopper. We are able to naturally converse with customers and make suggestions based on their personal preference. Stop browsing, fynd it. Trendalytics is a product intelligence platform that surfaces what consumers want today and tomorrow across social media, online searches and SKU data. Appalatch is a mission driven company with a goal to create thoughtful, highly personalized, empowering clothing. They work to create innovative solutions that merge technology & craftsmanship in order to make high quality clothing that doesn’t compromise on people’s fit, style or ethics.
fashwell-logo-black-1 stafflylogo-1 troupe-logo-black-1
Fashwell is the visual search and image recognition provider for the fashion industry. Our deep learning technology automates eCommerce solutions and assists in bringing customers closer to the checkout path from images they see across social media and the web. Staffly is the new technology-enabled retail staffing solution. As your retail staffing experts, we focus on recruiting, screening and hiring great people and matching them to retail operations of all size, from small boutiques to large brands. Troupe empowers anyone to easily design boutique-quality jewelry in 3D.


Apply HERE