New York Summit 2017
November 1-2 | ArtBeam


The Front Row Pitch at #DFNYC

Be in The FROW!


Our live pitch competition, The FROW, showcases the latest startups on the scene, who are looking to change the face of fashion, retail and beauty.


The startups will pitch their tech live in front of fashion, retail and beauty brand stakeholders seated in The FROW, giving them the chance to get their tech discovered by global brands and top tech influencers.


In Partnership with







Think Shark Tank, think The Voice, think Pop Idol – The startups will pitch their innovative tech during The FROW heats, but only 4 will make it to the mainstage final. Each startup will then have to impress the FROW judges and the Decoded Fashion audience. Who will be crowned the 2017 FROW winner? 


“The FROW is super valuable for startups because you get instant feedback on your idea from people who have been in the industry for a long time.”

Rian Buckley, CEO & Co-founder, Fitcode




Last year’s Judges included inspirational and leading fashion, retail and tech brands as well as top investors.

Our superstar judging lineup already includes:

  • Vincenzo Antonetti, Head of International HUB Network Office – Innovation Center, Intesa Sanpaolo
  • Leyla Ballantyne, Strategy & Innovation, Macy’s
  • Marcie Cheung, Associate Director of Fashion, &
  • Andrea Contri, Head of Tech Offer & Match Making – Enterprise Innovation, Intesa Sanpaolo
  • Ian Dewar, Director of Customer Lifecycle & Analytics, The North Face
  • Christopher Dudley, Retail Tech – Catalyst, ATDC @ Georgia Tech
  • Tony Gherardelli, Head of Innovation Promotion – Innovation Center, Intesa Sanpaolo
  • Tom Goodwin, EVP of Innovation, Zenith
  • Jennifer Limotte, Advisor, LBrands, Xcel Brands
  • Scott Lux, VP of Ecommerce and Customer Acquisition & Retention, Intermix
  • Kristen Naiman, Senior Vice President, Brand Creative, kate spade new york
  • Stephanie Seliskar, Digital Creative Director / eCommerce, John Varvatos
  • Nilofer Vahora, VP, Licensing & Product Innovation, Rebecca Minkoff

The Startups


Here are our bright startups pitching their tech in The FROW and looking to change the face of fashion, retail and beauty.


Trendalytics is a big data platform that helps fashion and beauty companies surface what consumers want today and tomorrow. By decoding and enriching retail industry data, Trendalytics helps clients like Revolve, Saks and Theory understand the connection between social buzz, online product searches and millions of e-commerce SKU’s. Powered by computer vision AI technology, Markable is the leader in fashion, multi-object recognition; and with unmatched speed and accuracy, we turn any photo or video into a virtual shopping mall. We help e-retailers improve conversions and increase average orders and help publishers monetize their visual content and improve engagement. SailPlay Inc is a customer loyalty and rewards platform that incorporates marketing automation and gamification features to create a completely unique customer experience. Businesses around the world have placed their trust on us to help transform their loyalty and rewards program to help increase customer engagement and acquire new customers.
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NearIT creates mobile experiences that bridge the online and offline worlds between users and brands. Our contextual mobile engagement platform allows our clients to send personalized content to their users at the best moment based on their geolocation and profile, all while generating new data for analysis. Oursoftware was deliberately made easy to use, scalable and open for third-party integrations to offer a world of possibilities for custom use. As a first mover in the use of artificial intelligence for predictive monitoring of emerging consumer trends, iCoolhunt brings a fully-fledged scientific approach to a traditionally opinion-led industry. The company developed Nextatlas, a unique data platform leveraging proprietary algorithms and AI methodologies to detect new trends likely to become mainstream. Kustomer is the first intelligent CRM for Customer Experience that focuses on customers, not tickets, enabling companies to know everything about every customer to drive informed actions. Used by Glossier, Cuyana, DSTLD, Outdoor Voices, and more, Kustomer provides businesses with a full view of every customer’s lifetime to drive repeat business and lifetime value. Kustomer unifies all relevant data, customer history, apps, and systems.
 Specsy creates AR designed, and 3D printed one-of-a-kind glasses, that are the perfect fit for your shape and style. Each Specsy frame is made to order, and made just for you. Brandheroes is digitalising word-of-mouth marketing on a global scale, by activating local micro influencers as brand ambassadors. See Fashion uses collectively pooled data and AI to give retailers the actionable insights and tools required to remain competitive. Our unique algorithms and 1st party data power real-time personalization that works even if the user has never visited your site before.
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E-commerce platform selling high quality customizable classic men’s shoes 100% handmade in Italy.



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