New York Summit 2017
November 1-2 | ArtBeam
Exploring the death of retail (as we know it): Demystifying data; continued connectivity; the personal touch + content creation unleashed

2016 Attendees Included

Bill McInnis

Head of Reebok Future, Reebok

Bill McInnis is the Head of Reebok’s Future Team. He is responsible for the concept,
design, and development of Reebok footwear on a three-five year timeline ahead of
current day production. This includes the positioning of technology with a focus on
consumer benefit, function and price. He was appointed to this role in 2015.

Siddhartha Shukla

Chief Merchant, Theory

Siddhartha Shukla is a fashion industry executive who has worked in New York and Paris with Gucci, Yves Saint Laurent and Reed Krakoff prior to joining Fast Retailing in 2013 as Chief Marketing Officer. In March 2017, he was named Chief Merchandising Officer of Theory, where he oversees global product strategy and merchandising. He received his bachelor’s degree with honors in anthropology and English literature from Yale University in 2000.

Carla Dunham

VP of Marketing, Equinox

Carla Dunham is Vice President of Marketing at Equinox. In this role, Carla provides leadership and direction across all marketing functions, including digital, CRM, social, specialty, production and international. Carla began her career as a buyer for Henri Bendel and Target. She then worked for Saks Fifth Avenue, she served as the Head of Digital and Social Media for Amazon Fashion and as VP of Global Brand Strategy at Kate Spade & Co.

Lucinda Newcomb

VP Digital Product, Sephora

Lucinda Newcomb is the VP of Digital Product for Sephora, overseeing design and
development for all e-commerce experiences and platforms (mobile, site, tools,
backend systems), as well as innovative new store digital experiences. Since
joining Sephora in 2013, she has helped define the overall mobile strategy,
revamped the product development process and managed delivery of a broad
roadmap of major initiatives.

Yael Aflalo

CEO & Founder, Reformation

Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections. Reformation offers stylish eco-conscious garments, proving that fashion and sustainability can co-exist beautifully. Yael is dedicated to transforming current harmful retail practices by leading a sustainable revolution in the fashion industry.

Ian Dewar

Director of Customer Lifecycle and Analytics, The North Face

Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on
two wheels his evolution from a bicycle tour guide to managing analytics for The
North Face was an exercise in perseverance. The route to The North Face started
with creating unique experiences and a lifetime of building strong relationship
marketing skills.

Lisa Green

Head of Industry, Fashion & Luxury Brands, Google

Lisa's team brings a strategic blend of insights and digital solutions to the fashion industry to help them build brands and drive business online. Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member of Google's Agency Development Team, launched the Campaigns & Elections Team, and has been the recipient of numerous awards.

Tracy Sun

Co-Founder & VP of Merchandising, Poshmark

Tracy Sun is co-founder and VP of merchandising at Poshmark, the largest social marketplace for fashion. Tracy brings deep experience in fashion with 10+ years in the industry leading initiatives ranging from the launch of fashion lines to designing data-driven personalization engines. She received her BA from Barnard College, Columbia University and an MBA from the Tuck School of Business at Dartmouth.

Aleksandra Chojnacka

Director of Business Development & Global Strategy, ShopStyle

Aleksandra Chojnacka is a director of business development at ShopStyle, a leading fashion search destination, overseeing the team responsible for cultivating and managing successful partnerships with over 1000 retailers worldwide such as Neiman Marcus, Macy’s and Nordstrom.

Dominique Essig

Chief Experience Officer, Bonobos

Essig is responsible for overseeing the product management, UX design,
engineering, data science, IT, analytics and insights, and customer service ninjas
functions. In her current role she is responsible for Bonobos’ digital product
strategy and implementation across the brand’s e-commerce platforms while

ensuring the customer experience is positive and consistent at every touch point.

Rachel Blumenthal

Founder, Rockets of Awesome

New York-based entrepreneur and mom Rachel Blumenthal created Rockets of Awesome, which launched last July, to offer parents a simpler and smarter way to shop for high-quality kids clothing. She began her career at Yves Saint Laurent, before launching her first entrepreneurial venture as designer and founder of the fashion jewelry brand Rachel Leigh.

Heejay Kang

Director, Strategy & Innovation, Macy’s

Heejay Kang is a Director on the Strategy + Innovation team at Macy’s. In her role, she works with leaders across the organization, blending insights and analytics to define the strategy and prioritize initiatives that will drive the business. Her projects find balance between finding scalable and sustainable solutions while testing and incubating new concepts and ideas for the shopping experience.

Jen Rubio

Co-Founder & Creative Director, Away

Jen Rubio is the co-founder of Away, a travel brand designing thoughtful objects for modern travel. Before starting Away, Jen worked as the Head of Social Media at Warby Parker where she spearheaded the brand's early content and partnership efforts, and later as the Global Head of Innovation at AllSaints. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.

Grégoire Baret

Head of Experience Design, ALDO Group

Gregoire Baret is the head of Experience Design at the Aldo group, overseeing UX, Service Design, E-commerce Experience and Connected Retail practices. His team's missions are to design services made to enhance the shopping journey for consumers and sales associates, to frame consistency & continuity through all touch points, as well as to drive pilots and tests on new concepts.

Marc Bain

Fashion Editor, Quartz

Marc Bain (@marcbain_) is Quartz’s fashion reporter. His background includes time spent working for a designer menswear label, a turn as the literature editor at SparkNotes, and years as a general-assignment reporter at Newsweek. He covers anything and everything related to clothes and footwear, whether sneakers or luxury, business or design. If you can wear it, he’ll probably write about it.